Tailor your eCommerce experiences for the next generation.

Dive into the world of Generation Z, born between 1997 and 2012, and discover the unique payment preferences reshaping the global market. 

In this talk, we’ll cover:

• How platforms like TikTok and Instagram shape Gen Z’s purchasing behaviors
• Gen Z’s preference for value over brands
• The role of live streaming platforms in eCommerce 
• Cryptocurrencies and digital payment apps
• Flexible payment solutions like BNPL

In This Video

Yao Li
Rapyd Sales Development Representative