What Is MCC 5969: Direct Marketing – Other?

The MCC 5969: Direct Marketing – Other, is used to classify businesses engaged in direct marketing services not specifically categorised elsewhere, such as in codes 5967 and 5968. It helps payment processors and financial institutions distinguish your business type for transaction processing.

What Types of Businesses Fall Under MCC 5969?

MCC 5969 typically includes companies that operate in the direct marketing sector but do not fit into the more specific categories like catalogue or telemarketing. Businesses under this category often include:

  • Direct Mailing Services: Firms focusing on sending promotional materials directly to a large audience.
  • E-commerce Sellers using Direct Marketing Approaches: Online retailers employing direct-to-consumer strategies.

To learn more about the significance of MCCs, visit our comprehensive guide.

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