That’s according to a brand-new report from Fintech-as-a-Service platform Rapyd, which provided some insight into existing consumer sentiment towards super-apps.
The concept of an ‘app that does everything’ (or rather, a lot of things) has entered Western public consciousness recently, following Elon Musk’s takeover and subsequent rebranding of social media platform Twitter.
Most of the world’s existing super-apps, which offer messaging, payments, ride hailing and more, are situated in Asia and serve quite different markets to those in the West.