Shopify vs. Wix: Everything Merchants Need to Know

Shopify and Wix both make it easy to build an online store, but which platform is right for you?

Shopify vs Wix?  Shopify is a hosted ecommerce platform that allows you to easily create an online store without coding. Wix was first built for creating websites and ecommerce platform features are a more recent addition to its feature set. Use this side-by-side comparison of both ecommerce platforms to decide which one is best to help your online store grow.

Shopify Pricing vs Wix Pricing

Costs are front of mind for many merchants. How much can merchants expect to pay for each platform?

How Much Does Shopify Charge?

Shopify offers monthly plans or you can pay annually for a discount. Shopify’s pricing plans start at $29 and go up to $299. Upper-end plans unlock reporting, international domains, and reduced transaction fees from both Shopify payments and third-party payment solutions.

Shopify has three standard pricing tiers

• Shopify Lite is a basic Shopify plan that allows you to add products to any website or blog and accept credit cards for $9 per month
• Shopify Basic costs $29 per month, plus 2.9% + 30¢ per online transaction
• The standard Shopify plan costs $79 per month, plus 2.6% + 30¢ per transaction
• Advanced Shopify costs $299 per month, plus 2.4% + 30¢ per transaction

Shopify Payments is available to merchants in:

• Australia
• Canada
• Hong Kong
• Ireland
• New Zealand
• Puerto Rico
• Singapore
• United Kingdom
• United States

For merchants located in other countries, there are easy-to-use plugins that let you use a third-party payment processor to accept payments.

Shopify charges a transaction fee for third-party payments

• Basic Shopify Transaction Fees for Other Processors: 2%
• Shopify Transaction Fees for Other Processors: 1%
• Advanced Shopify Transaction Fees for Other Processors: 0.5%

How Much Does Wix Charge

Wix has three common business plans: Business Basic, Business Unlimited and Business VIP, with monthly prices of $23, $27 and $49 per month. Higher tier plans offer more features and storage.

Wix charges different rates to process credit/debit card transactions with Wix Payments.

• EU Countries: 1.9% of the transaction amount + 0.30 EUR
• Switzerland: 2.3% of the transaction amount + 0.30 CHF
• United Kingdom: 2.1% of the transaction amount + 0.20 GBP
• USA: 2.9% of the transaction amount + 0.30 USD

Unlike Shopify, which charges $15 for each chargeback, Wix won’t charge you an extra fee on top of the refund you have to issue the customer.

Wix also allows you to use third-party payment processors, enabling you to accept alternative and local payment methods.

To accept Payments with Wix Payments, merchants need to be located in one of the countries below. Merchants not in one of these countries can use a third-party payment processor.

• Austria
• Belgium
• Brazil
• Finland
• Germany
• Ireland
• Italy
• Lithuania
• Netherlands
• Portugal
• Spain
• Switzerland
• United Kingdom
• United States

Accept more internal payment methods with Rapyd’s Shopify and Wix plugins.

Which is Better?

A quick look at user experience and customer support may help you answer this question.

User Experience: Shopify vs Wix Comparison

Here are the key differences that may sway you towards one platform over the other.

Using Shopify as a Merchant

Shopify will host your online store and maintain your site, ensuring it runs well with little downtime. Two-factor authentication adds extra security. Shopify’s customization steps are simple to follow. And you can easily navigate from your store’s front-end and back-end, to make tweaks to get your store’s design, UX, and performance right.

Using Wix as a Merchant

Wix has a great drag-and-drop site builder. That means merchants can manage almost every content asset and product on Wix’s front-end interface. Just click on a feature, like a logo or product image to move it and place it anywhere you like.

Customer Support for Merchants

Merchants want to know that support is available when they need it — and in this regard, these two platforms differ.

Shopify provides customer support by phone, email, and live chat. And you can ask questions in the active Shopify community too if you need to. Because Shopify’s support team is available 24/7, it’s superior to Wix on this front.

Wix publishes a significant amount of helpdesk content that can be useful for solving common user problems. You can also submit help tickets and request a callback.

Cross-Border and International Sales

Both platforms provide payment acceptance — but they both lack many alternative and local payment options that are popular around the world, such as Boleto in Brazil or Simple Payments in South Korea. Third-party payment solutions, like Rapyd’s Payment Plugin for Wix and Shopify, are comprehensive payment processing solutions for both platforms and are ideal for businesses who are not located in countries supported by Shopify and Wix payments, or who are looking to grow sales internationally, especially in Europe, Latin America and Southeast Asia.

Rapyd’s zero code plugins for both platforms will localize checkout with the right payments for your customers.  You can quickly accept hundreds of local and global online payment methods on your Shopify or Wix store including cards, bank transfers, ewallets and cash. Whether you’re based in Latin America, Europe, or South East Asia, Rapyd’s payments plugins are free to install.

Which eCommerce Platform is Right For You?

Both sites offer free and paid templates to customize your store. Wix is generally considered easier to use and is unmatched for all-around site performance and design. Shopify offers more robust payments and ecommerce capabilities, but these can also come with higher costs.

If ecommerce is your main priority and you need a site that can handle future growth, Shopify may be your best choice. If your top priority is quickly creating a site that looks and functions great and ecommerce is a secondary consideration, you’ll probably be best off choosing Wix.

Accept Global Payments on Popular eCommerce Platforms

Discover Rapyd’s global payment plugins for Shopify and Wix.