What is FamiPay?
FamiPay is a popular eWallet solution in Japan, enabling seamless and efficient transactions in Japanese Yen (JPY). It is tailored for the Japanese market, combining convenience and security for everyday use. Developed by FamilyMart, a major convenience store chain, FamiPay operates as a QR code-based mobile payment app. As of February 2023, the app has been downloaded over 15 million times, highlighting its widespread use among FamilyMart customers.
How Does FamiPay Work?
FamiPay is a digital payment solution linked with FamilyMart, one of Japan’s largest convenience store chains, allowing users to make purchases, add funds to their wallets, and handle utility payments from their smartphones. Using QR code technology, FamiPay lets users conduct transactions by scanning a code at the point of sale, which simplifies the payment process and improves security by minimising physical contact and reducing fraud risks
Features and Benefits of FamiPay
FamiPay offers the following key features and benefits:
Payment Features
- In-store payments: Customers can make payments at FamilyMart stores by scanning a QR code displayed on their smartphone app.
- Flexible top-ups: The app can be topped up with cash at FamilyMart stores or by linking a credit card.
- Bill payments: Enables payment of utility bills, taxes, and other fees by scanning barcodes on the bills through the app.
Benefits for Customers
- Convenient cashless payment: Enjoy a seamless cashless payment experience at FamilyMart’s extensive store network.
- Earn rewards: Take advantage of monthly giveaways and bonuses based on your bill payments made via FamiPay.
- Defer payments: If your FamiPay balance is insufficient, use the “Next Month Payment” service to defer payments to the next month.
- Point programs: Benefit from integration with various point programs and services from other businesses.
Benefits for Businesses
- Access a large customer base: Acquire a wide range of users by leveraging FamilyMart’s extensive reach.
- Improve conversion rates: Offer a convenient cashless payment method to improve conversion rates.
- Enhance customer loyalty: Increase customer loyalty through promotions and bonuses tied to FamiPay usage.
- Cross-promotion opportunities: Gain opportunities for cross-promotion and customer acquisition by integrating with other services.
- Gain customer data: Utilise customer purchasing data for better targeting and marketing strategies.
FamiPay provides an easy cashless payment experience for customers while offering businesses a way to tap into FamilyMart’s customer base, promote customer loyalty, reduce costs, and gain valuable consumer insights.
How to Accept FamiPay Payments
Follow these steps to start accepting FamiPay payments, businesses need to follow these steps:
- Integrate with a payment gateway: To integrate FamiPay, businesses must sign up with a payment gateway or processor that supports it, such as Rapyd.
- Showcase FamiPay on your website or app: Once integrated with the payment gateway, display the FamiPay logo as a payment option on the website or mobile app and implement the provided code.
- Display QR code at checkout: When a customer selects FamiPay at checkout, a QR code is displayed for the customer to scan using their FamiPay app.
- Customer authorises payment: The customer scans the QR code using the FamiPay app, logs in to their FamiPay account and authorises the payment amount.
- Receive payment confirmation: Once the customer authorises the payment, the payment gateway will send a confirmation to the business, allowing them to process the order.
It’s important to note that FamiPay is currently only available in Japan. Additionally, the business may need to provide specific information to the payment gateway during integration, such as merchant details, website URLs, and contact information.
Market Expanding Payments
For businesses in Japan, integrating FamiPay as a payment method can significantly enhance your customer’s shopping experience by providing a familiar and trusted option. Rapyd simplifies this process, enabling businesses to reach a wide network of customers who prefer digital wallet solutions.
By incorporating FamiPay into your payment options through Rapyd’s global network, you can streamline transactions for customers and expand your market reach within Japan.
GROW YOUR MARKET REACH
Start Accepting FamiPay Payments With Rapyd
Rapyd supports Visa, Mastercard and hundreds of local and alternative payment methods, including FamiPay. With Rapyd, your business can accept credit card payments worldwide and offer alternative payment options tailored to local markets.
