Argentina eCommerce and Payment Trends 2023
Most Argentinians make online purchases weekly. Research shows that one-third report weekly shopping on their mobile device or computer. Popular ecommerce shopping categories include fashion, groceries, utility payments and ordering food from restaurants.
When ordering restaurant and food items, 81% of Argentinians said they had used their mobile phones. Local ewallet MercadoPago is the most popular way to pay for purchases online, with 68% of Argentinians saying they used the service recently and 39% saying they prefer to use MercadoPago to complete online purchases.
ABOUT THE STUDY
Rapyd conducted an online survey among 3,088 respondents in June 2022. Markets covered are Argentina, Brazil, Chile, Colombia, Mexico, and Peru. All respondents are online shoppers who shop online at least once a month and are involved in purchase decisions in their households. The main objective of this research is to provide companies with insights into the key preferred payment methods by consumers in six Latin American markets.
