They’re placing food orders on phones and paying with local app Yape.
Similar to shoppers in other markets, Peruvians also shop online regularly. Weekly online purchases either on mobile or computer occur over one-third of the time. Fashion, restaurant takeout and utility payments are some of the top online ecommerce activities.
Shopping on mobile, especially in case of restaurant purchases is predominant with 86% reporting they use their phone to buy food. Yape initially started as a peer- to-peer payments app launched by the BCP bank and expanded to offer peer-to-merchant services allowing shoppers to use QR codes to make purchases.
ABOUT THE STUDY
Rapyd conducted an online survey among 3,088 respondents in June 2022. Markets covered are Argentina, Brazil, Chile, Colombia, Mexico, and Peru. All respondents are online shoppers who shop online at least once a month and are involved in purchase decisions in their households. The main objective of this research is to provide companies with insights into the key preferred payment methods by consumers in six Latin American markets.
