Shopping on mobile and paying with direct bank transfers.
In Colombia, similar to other Latin American markets, consumers reported shopping online about one-third of the time. Fashion, restaurant and food takeout and beauty are some of the top products Colombians seek out online.
Mobile shopping is predominant, especially in the top categories. Online payment platform PSE is a popular and the preferred way to pay for online purchases. Offered by ACH Colombia, PSE is popular, intuitive and secure. PSE allows shoppers to pay with a bank account; when a shopper selects PSE at checkout, the money is debited from the buyer’s bank account and sent to the merchant account.
ABOUT THE STUDY
Rapyd conducted an online survey among 3,088 respondents in June 2022. Markets covered are Argentina, Brazil, Chile, Colombia, Mexico, and Peru. All respondents are online shoppers who shop online at least once a month and are involved in purchase decisions in their households. The main objective of this research is to provide companies with insights into the key preferred payment methods by consumers in six Latin American markets.
