The Dutch Enjoy Low Unemployment And Stable Finances, But Market Competition Is Stiff
Over half (54%) of consumers have shopped cross-border, and the value of ecommerce in the Netherlands is estimated at over $28 billion (€25 billion). When it comes to ecommerce channels, 31% of the Dutch shop via computer or tablet on a weekly basis while 28% buy via mobile. To succeed, international merchants will need to specifically target local tastes and national holidays, and provide Dutch-language product descriptions.
The Netherlands is notable for the relative absence of credit cards and the popularity of bank transfers as the culture does not embrace debt. The Dutch bank transfer iDEAL is the most popular payment method — and is one of many payment forms that merchants eyeing the Netherlands should offer.
KEY INSIGHTS
Over 60% of respondents recently used iDEAL online, and 40% say it’s their first-choice payment method.
BNPL (Buy-Now-Pay-Later) is big in the Netherlands: 29% of Dutch respondents say they recently purchased with Klarna, and 25% reported buying with Afterpay for recent online purchases.
ABOUT THE STUDY
In March and April 2022 Rapyd conducted a research study to understand the financial habits, payment method choices, considerations and preferences of consumers in nine European countries. We surveyed 4,286 online consumers in Denmark, France, Germany, Iceland, Italy, the Netherlands, Sweden, Spain and the UK. Consumer respondents represent a full spectrum of household income levels from low to high across each country. Household Income questions were presented in locally relevant amounts and currencies. The survey was conducted online amongst household decision-makers over 18 years of age. To participate, the survey respondents must have made a purchase online in the last month.
