Sweden’s Ecommerce Market Is Worth $18 Billion (€16.8 Billion) And Growing Steadily
With high English-language fluency, ecommerce merchants worldwide can swiftly adapt sites for this market and communicate easily with shoppers. As for which channel consumers use, 30% of Swedes shop via computer or tablet on a weekly basis, while 34% buy via mobile.
Swedes prioritize cards and digital payment methods, and the pandemic only accelerated Sweden’s move toward a cashless economy and new buying habits. For instance, Swedish consumers rarely bought food or groceries online or via mobile before the pandemic. However, this ecommerce category rose by 14% in 2020, mirroring overall ecommerce growth in Sweden.
KEY INSIGHTS
Mobile payments for the win: When asked about payment methods they had used to shop online recently, over one-half reported using PayPal, and 40% reported using Swedish mobile payment Swish.
72% of Swedes recently bought food on mobile, while more than half purchased electronics and media via desktop.
ABOUT THE STUDY
In March and April 2022 Rapyd conducted a research study to understand the financial habits, payment method choices, considerations and preferences of consumers in nine European countries. We surveyed 4,286 online consumers in Denmark, France, Germany, Iceland, Italy, the Netherlands, Sweden, Spain and the UK. Consumer respondents represent a full spectrum of household income levels from low to high across each country. Household Income questions were presented in locally relevant amounts and currencies. The survey was conducted online amongst household decision-makers over 18 years of age. To participate, the survey respondents must have made a purchase online in the last month.
