Here’s how open banking in fintech is reshaping the global financial sector.
For years, merchants and individuals dealt with the complexities of legacy banking operations. Lack of transparency, accessibility and lengthy bank processes pose numerous challenges. Each financial product and service was siloed, leaving businesses without a clear picture of their operations, unable to share information with other parties, and forcing customers to complete countless documents and verification processes for the most basic financial tasks. Tasks as basic as loan and credit card approvals could take months. Open banking promises to make everyday financial activities faster and easier for consumers and fintech innovators.
How Companies Can Leverage Open Banking
Open banking eliminates these bottlenecks. It enables the sharing of customer data from banking and non-banking institutions to third-party service providers. This can radically streamline operations and improve the customer experience.
Open banking also gives product managers and developers much greater flexibility in localizing user experiences and minimizes the need to invest resources in backend infrastructure.
Companies can leverage open banking to create all kinds of financial products and innovations, like apps that help with personal budgeting, investments, or those providing customers with instant credit scores.
The simplified financial experiences of open banking are also encouraging new customers to participate in financial markets. Juniper Research predicts that the open banking user base will grow at an annual rate of 50% between 2020 and 2024.
Open Banking Allows Companies To:
- Be more customer-centric: Deliver data-centric customized products and services to customers.
- Start new revenue streams: Customers need innovative products to manage their finances. You can build such products based on the data trends you witness and create a new revenue stream.
- Gain a competitive edge: Acquire and retain more customers with customer-centric and innovative products and stay ahead of the competition.
- Create greater operational efficiencies: Gain a comprehensive understanding of your operations and financial flows.
How Do APIs Work in Open Banking?
An Application Programming Interface (API) is a software interface that lets information be exchanged between two different applications. APIs provide a standard and safe way for applications to work together and share requested information and functionality – without the need for user intervention.
Open banking is also called API banking because it uses fintech APIs to connect banks, fintech, and third-party service providers to give them far richer data and greater functionality.
APIs can connect data from banks and non-banking institutions, process it, and send it to third-party applications. The customers can access these applications to view and manage their financial details in a single interface. Integrating financial data with APIs also gives businesses a clearer picture of their customer’s financial situation and risk profile, which helps them offer more personalized products and services.
There are concerns about data security and privacy when using APIs for open banking. From third-party apps that misuse customer account information to data breaches to hacking and fraud, businesses must use best security practices to ensure secure online payment processing to significantly reduce risk. This then opens the door to using open banking for more personalized and valuable customer relationships.